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Transforming Retail Banking and Strategic Alliances

Driving Growth Through Innovative Banking Solutions and Partnerships

The Retail Banking and Strategic Partnerships Adviser at CFG-Holdings Plc is committed to enhancing customer experiences and forging impactful alliances.

Strategic Partnerships Adviser

Al-Nita MOUEN

she is a renowned and experienced commercial banker who has worked as HR & Administrative Director, Corporates, local corporates & Microfinance Director, Retail Banking Director with BGFIGroup, Head of Retail Banking with Société Générale....

Role at CFG-Holdings

As an Adviser at CFG-Holdings Plc, Al-Nita Mouen contributes her extensive expertise in banking partnerships, leadership, and business development to support the organization’s mission of redefining financial services in Africa. With her proven ability to design innovative management strategies and drive growth, Al-Nita plays a crucial role in aligning CFG-Holdings’ goals with market opportunities across the continent.

Previous Work Experience

Al-Nita Mouen has over 15 years of experience in the banking and financial services industry, marked by strategic leadership roles in prominent organizations:

  • Director of African Banking Partnerships and General Manager, Studely (2024 – Present): Leading strategic partnerships and managing operations in Cameroon to foster growth and expand the organization’s footprint in Africa.
  • Retail Banking Director, Banque Atlantique (2021 – 2024): Developed and implemented commercial strategies, designed innovative products, and coached teams to achieve performance targets, ensuring the bank’s growth and profitability.
  • Marketing and Communication Director, Prudential Beneficial Insurance Cameroun (2021): Created marketing strategies across Cameroon, Côte d'Ivoire, and Togo, enhancing the brand’s visibility and driving customer acquisition.
  • Director of Human Capital, Administration, and Communication, BGFIBank Cameroun (2018 – 2019): Oversaw internal and external communications, implemented recruitment policies, and ensured operational efficiency.
  • Director of Large Local Companies and Microfinances, BGFIBank Cameroun (2015 – 2018): Led commercial teams to grow the bank’s business while maintaining high customer satisfaction levels.
  • Head of Premium Clients, Société Générale Cameroun (2010): Built and managed a portfolio of high-net-worth individuals and executive clients, enhancing client retention and service quality.
  • Senior Consultant – Mission Director, EDANE (2019 – 2021): Directed financial forecasting and market research for launching new banks in Cameroon and Côte d'Ivoire.

Key Achievements

  • Innovative Leadership: Successfully implemented groundbreaking strategies that drove growth and improved profitability across multiple organizations.
  • Expert in Banking and Partnerships: Built extensive networks and formed strategic alliances to foster financial inclusivity and innovation in banking.
  • Proven Track Record: Spearheaded large-scale projects and managed cross-functional teams to achieve ambitious objectives in competitive markets.
  • Recognized Expertise: Regularly sought after for her insights on customer relationship management, team coaching, and product innovation.
  • Commitment to Excellence: Consistently achieved targets and exceeded expectations by applying creative and data-driven solutions.

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