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Branding & Public Relations Strategist

Building Influence and Driving Brand Growth

Santher Mbacham is an award-winning marketing and public relations expert, specializing in brand visibility, corporate communications, and reputation management.

Marketing Adviser

Santher MBACHAM

Santher Mbacham is an award-winning marketing and public relations expert, specializing in brand visibility, corporate communications, and reputation management.

Role at CFG-Holdings

Santher Mbacham serves as a Marketing Adviser for CFG-Holdings Plc, leveraging her deep expertise in brand marketing, public relations, content strategy, and corporate communications. Her role involves shaping CFG-Holdings’ brand image, enhancing visibility, and ensuring strong engagement with key stakeholders. She provides strategic guidance on marketing initiatives that drive growth, credibility, and brand equity across Africa’s financial sector.

Previous Work Experience

Santher is the Managing Director of ImageNation-PR Agency, a leading public relations and branding firm focused on corporate storytelling and brand positioning. With nearly a decade of experience, she has successfully worked with corporations, government entities, and international organizations to build compelling brand identities and enhance public engagement.

Her expertise spans multiple industries, including banking, fintech, corporate affairs, and the creative economy, where she has been instrumental in reputation management, media relations, and strategic communications. Prior to founding ImageNation-PR, she worked as a Communications Officer for the African Institute for Mathematical Sciences (AIMS), helping shape Africa’s perception of STEM education.

She has also been recognized as a Panelist of The Future AU, an advocate for the creative economy, and was personally selected by Sir Tony Elumelu as a mentee for International Women’s Day, solidifying her status as a marketing and brand expert in Africa.

Key Achievements

  • Founder & MD of ImageNation-PR Agency – Leading PR agency specializing in brand storytelling, corporate communications, and digital marketing.
  • Selected by Tony Elumelu Foundation – Recognized as a rising leader in marketing and entrepreneurship, joining a network of Africa’s top business minds.
  • Brand Consultant for Financial Institutions – Advised numerous financial firms on marketing strategies, visibility, and stakeholder engagement.
  • Champion of Cameroon’s Business Ecosystem – Dedicated to strengthening local businesses and fostering sustainable economic growth through marketing innovation.
  • Award-Winning Entrepreneur & Marketing Strategist – Recognized for her contribution to branding, corporate reputation management, and digital media strategies.
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